No one goes to the shops anymore.

We just sit on the Internet. If you have a business with physical products how do you sell?

There are great reasons for going digital

THE INTERNET DOMINATES

1. The Internet Dominates Everything

It is part of our lives, we know that and our kids certainly do. Statistics from datareportal.com published in January 2020 revealed some startling numbers. The headline being that 4.5 Billions people across the world now use the internet.

2. It Might Future Proof You

With a rapidly changing world many companies have lost their income overnight. The ones that thrived have only been able to do so online

CUSTOMERS RESEARCH ON LINE

3. What You Do On-Line Matters

This is where you are discovered by new customers. This is where you build credibility for future sales. This is where you are discovered by new customers. This is where you build credibility for future sales.

4. Buying Habits Have Changed

The role of high street shops, in particular, has changed but not necessarily reduced. The ability to price compare easily is a massive attraction to savvy buyers. Customers will buy at home and then pick up in person.

LOWER OPERATING COSTS

5. Customer Service Is Vital But Can Be Expensive

You must do customer service well, it is what will leave a lasting impression with your customers. The "old style" version of large call centres with lots of phones is an expensive model. If the customer is able to serve themselves with simple processes, changes and queries then this will scale back that cost. A "human" element is needed but the introduction of automation and artificial intelligence can target this to the areas where it is needed.

YOUR MARKET IS NOW THE WORLD

6. The Internet Is Global

This is particularly useful for small businesses. Your market is should retain a narrow focus, the difference is that the corner shop can now serve the world.

7. Easy To Use Software Services

There are limited technology barriers to being able to establish a digital business. Just about every technology that is required to run a digital business from customer service to eCommerce is available as cheap monthly subscription software. If you don't know how to do this or would rather not learn there are many local digital agencies that can assist.

DATA

8. This is the Age of Hyper-Targeted and Segmented Offers

Digital systems collect data, they need it to operate. Companies need to be very sensitive to the unethical or illegal use of data but even then there is a lot that can be done. Data will show what works and what doesn’t work. It will show how small tweaks impact customer buying behaviour. It can be used to entangle your customers further with your brand. Look at the way that Amazon follows your buying habits and then shows you similar offers hyper-targeted to you

DIFFERENTIATION

9. Digital Assets Embed Customer Experience

Lots of assets can be duplicated from business to business and look relatively similar. Your genius as a company is your take on this. How your customer experiences this is different from the business next door and is yours to own. Using digital technology your customer experience is embedded. This allows you to experiment quickly, iterate, improve, to really differentiate and stand for what you want to stand for as a business.